Search Engine
Optimization
Search Engine Optimization (SEO) is a process that increases
your website’s authority in the ‘eyes’
of search engines and therefore improves the position of the site in relevant search results. We acknowledge that every business and website is different, and therefore take good care in understanding the core needs as well as target groups of each client.
The workflow looks generally as follows:
- We conduct a market research to identify the most relevant and productive search phrases for the specific website.
- We analyze your competitors’ websites and search result positions to ensure a balanced and effective strategy.
- Our technical team optimizes your website internally, making sure that search engine crawlers identify important keywords easily, and can effectively understand the general structure of the website.
- We increase the number of external links pointing to your site.
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Throughout the project we monitor the results and advise you on their importance as well as any emerging trends.
Google AdWords
Google AdWordspay-per-click advertise-
ments offer a unique chance
to target very specific groups
of individuals based on their interests and location. We offer a range of services for and cost-effective development and management of AdWords campaigns.
- We help to identify the clients groups with highest potential.
- We optimize your per-click cost to get the most out of your valuable resources.
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We monitor all managed campaigns on a daily basis, allowing us to quickly act on any changes on search trends.
Social media
Social media and interactivemarketing have quickly gained
popularity and becoming
increasingly effective in reaching new clients and strengthening ties with old ones. Internet has moved from being a simple information channel to an ever-growing interactive community where the representation of brands is as important as in a phone book in the old times. We provide:
- Development and implementation of corporate social media strategies.
- Social media training sessions (e.g. blogging, Twitter for firms, Wikis in a workplace).
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Design and employment of social media- based marketing campaigns.
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Social media monitoring.
